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Nikon launches AF-S DX Micro Nikkor 40mm F2.8 macro lens

Nikon has announced an inexpensive macro lens aimed at entry-level DSLR users. The AF-S DX Micro Nikkor 40mm f/2.8G offers true 1:1 macro in a compact, lightweight package. With its inbuilt silent wave motor it will autofocus on all Nikon DSLRs, including those that lack in-body AF motors such as the D3100 and D5100. It uses an internal focus system with close-range correction to attain a minimum focus distance of just 16cm / 6.4″, equating to approximately 5cm / 2″ from the front of the lens. It will be available from 25th August, at an MSRP $279.95.

GET CLOSER TO CLARITY: THE NEW NIKON AF-S DX MICRO NIKKOR 40mm f/2.8G BRINGS FAST MACRO ABILITY TO DX-FORMAT SHOOTERS

Images Packed with Stunning Detail and Amazing Sharpness Have Never Been So Near

Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio.

“This new NIKKOR lens is an ideal accessory lens for those who are ready to explore a totally new perspective, whether it’s extreme close-up detail or general still images and movies with flattering out of focus elements,” said Lisa Osorio, general manager of marketing at Nikon Inc. The new Micro NIKKOR lens delivers new and added versatility to the Nikon DX-format digital SLR system and provides DX-format shooters with compact optics that deliver excellent color reproduction and stunning sharpness.”

Weighing in at approximately nine ounces, the extremely compact and lightweight lens is an ideal “next” lens to complement any DX-format shooter’s growing D-SLR kit. The natural focal length (60mm, FX equivalent) and large f/2.8 aperture are ideal for a wide variety of applications, whether capturing close-up details in flowers and insects or shooting flattering portraiture with a pleasing bokeh.

For fast and whisper quiet autofocus operation, the new Nikon 40mm Micro lens also features Nikon’s exclusive Silent Wave Motor technology, which allows photographers to get even closer without disturbing a subject. For complete control, the AF-S DX Micro NIKKOR 40mm offers users both manual-priority autofocus (M/A) and manual focus (M) modes to quickly and easily switch focus modes on the fly. To help ensure amazing lens performance at close distances, this new lens employs Nikon’s Close-Range Correction System. With this system, the lens elements are configured in a “floating” design wherein each lens group moves independently to help achieve critical focus. Additionally, Nikon’s Super Integrated Coatings are applied to help reduce instances of lens flare and ghosting. The seven blade diaphragm also helps to create a more natural out of focus component.

The versatile and compact nature of the AF-S DX Micro NIKKOR 40mm f/2.8G lens combined with its affordability make it a great travel companion for any DX-format D-SLR, including the new Nikon D5100 and popular D3100.

Price and Availability

The versatile AF-S DX Micro NIKKOR 40mm f/2.8G will be available in August for an estimated selling price* of $279.95. For more information, please visit www.nikonusa.com.

Read more @ dpreview

Nikon announces AF-S Nikkor 50mm f/1.8G lens

Nikon has formally announced the AF-S NIKKOR 50mm f/1.8G lens for both DX and FX DSLRs. The lens, whose details had previously been revealed by the company, features a totally new optical formula featuring an aspherical element – an unusual feature for this type of optic. The 50mm F1.8G features a built-in AF-S focus motor to allow autofocus with all Nikon DSLRs. The company says it expects the lens to retail for around $219.95 including a lens hood, pitching it around the same level as the Nikkor AF-S 35mm F1.8G and making it an accessible (if slightly short) portrait lens for owners of Nikon’s APS-C DSLRs.

EVOLUTION OF THE CLASSIC: THE NEW AF-S NIKKOR 50mm F/1.8G LENS

Nikon Inc. today announced the AF-S NIKKOR 50mm f/1.8G lens,  a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies.  Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better.

“The 50mm lens has been a staple for photographers since the 35mm film days, and this new lens enables Nikon customers that shoot photos and movies to discover the creative benefits of this traditional focal length,” said Lisa Osorio, general manager of marketing at Nikon Inc. “This f/1.8 prime lens offers exceptional image quality and control, and benefits from modern Nikon technologies to enhance performance such as the Silent Wave Motor and use of an aspheric lens – it’s a very attractive package for any shooting discipline.”

Lightweight, compact and affordable, this lens will easily become a favorite and find a home in any photographer’s gear bag. With the unique ability to mimic the focal length of the human eye, the AF-S NIKKOR 50mm f/1.8G lens is ideal for travel, general photography, low-light, landscape shooting and portraiture. This lens continues the tradition of NIKKOR precision optics to provide photographers with sharp, high-resolution images and the ability to focus as close as 1.48 feet, with amazing depth of field control for intimate details.  The integration of an ultra-compact Silent Wave Motor ensures fast, whisper-quiet AF operation, which is essential when recording movies.  Optimized for Nikon FX-format cameras, this lens is also a great option for Nikon DX-format photographers seeking a fast, sharp lens for capturing images with amazing color and contrast.

The new 50mm f/1.8 lens construction consists of seven elements in six groups, with one aspherical lens element to reduce instances of coma and aberration, even when shooting wide open.  A rounded diaphragm opening combined with the seven-blade aperture contributes to a substantially more circular bokeh for a more natural appearance of out-of-focus background elements.  Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance.

The AF-S NIKKOR 50mm f/1.8G lens is scheduled to be available at Nikon authorized dealers beginning June 16, 2011 at an estimated selling price of $219.95.* For more information, please visit www.nikonusa.com.

About the NIKKOR brand

With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. In 2011, production of NIKKOR lenses surpassed 60 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

Read more @ dpreview

Nikon releases AF-S Nikkor 200mm f/2G ED VR II lens

Pre-Photokina 2010: Nikon has released an updated version of its 200mm F2 VR professional lens. Retaining the same lens construction as its predecessor, the AF-S Nikkor 200mm F2G ED VR II features the company’s latest, second generation Vibration Reduction technology (VR II) and adds adds a new mode onto the AF switch. It also includes nano-crystal coating to reduce ghosting and flare. Priced at £5299.99, it will be start shipping next month.

AF-S NIKKOR 200mm f/2G ED VR II

Nikon UK, 15 September 2010 – Nikon today announces a completely new professional telephoto lens AF-S NIKKOR 200mm f/2G ED VR II to replace AF-S VR NIKKOR 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance.

The lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as smooth bokeh making it the perfect choice for photographers shooting stage events and indoor sports.

Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: “The updates and improvements implemented in the new version of this highly regarded 200mm lens bring it in line with the latest NIKKOR technologies, providing even more shooting comfort and stability while delivering outstanding results.”

The update of this popular lens follows feedback from professional photographers. The improved handling and usability combined with outstanding image quality is testament to Nikon’s commitment to meet the needs of professional photographers and to continually improve its line-up of professional, high-performance NIKKOR lenses.

Pin-sharp action shots
The AF-S NIKKOR 200mm f/2G ED VR II now features second generation Vibration Reduction technology (VR II), which provides compensation equivalent to a shutter speed four stops faster, making it easier to capture sharp images during hand-held shooting. The system incorporates two modes: Normal for general handheld shooting and Active to compensate for the vibration caused by, for example, moving vehicles.

The Silent Wave Motor (SMW) ensures quiet and accurate autofocus performance, so it won’t disturb the subject or event.

The A/M mode has been added to the existing M/A and M modes. This additional focusing mode gives the autofocus system priority, even if the focus ring is being handled during shooting.

Crystal clear
The lens construction of 13 elements in nine groups with three ED glass and one Super ED glass elements, together with Nikon’s unique Nano Crystal Coat, ensures highest-quality images. The ED glass construction delivers sharp and contrast-rich images whilst the Nano Crystal Coat effectively reduces ghost and flare, meaning the lens can be used with confidence, even when shooting into bright light. The lens also stands out because of its pleasing bokeh and subject-background separation, due to its large f/2 aperture combined with a rounded nine-blade diaphragm.

Built for the toughest of requirements
The AF-S NIKKOR 200mm f/2G ED VR II is built to meet the stringent demands of the professional photographer. The durable magnesium body and weather sealing means it’s ideal for even the toughest of shooting conditions, protecting from moisture and dust. For extra peace of mind, Nikon’s exclusive, detachable meniscus glass protects the large front glass element from accidental scratches.

The lens is fully compatible with all current Nikon teleconverters, increasing its versatility by allowing for extended tele reach. The AF-S NIKKOR 200mm f/2G ED VR II is supplied with lens hood HK-31, tripod-mount, drop-in filter holder and a high quality ballistic nylon case CL-L1 in the style of a shoulder bag

CL-L1 Case

HK-31 Lens Hood

Read more @ dpreview

Nikon announces AF-S Nikkor 35mm f/1.4G lens

Pre-Photokina 2010: Nikon has introduced the AF-S NIKKOR 35mm f/1.4G wide-angle fast prime lens. Offering a large f/1.4 aperture, the lens is made up of 10 elements in seven groups, including one aspherical glass element. It comes in a weather-sealed magnesium alloy body and incorporates the company’s Silent Wave Motor (SWM) for quieter auto-focusing, along with Nano-Crystal coating to reduce flare. The lens will start shipping from November 19, 2010 at a retail price of £1699.99.

AF-S Nikkor 35mm f/1.4G

Nikon UK, 15 September 2010 – Nikon today announces a completely new, fast-aperture NIKKOR lens – the AF-S NIKKOR 35mm f/1.4G. This is the third f/1.4 prime NIKKOR lens to be developed in the past six months further extending creative opportunities for professional photographers.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 35mm f/1.4G sets a new benchmark for reportage and news photographers. It combines amazing contrast and resolution with brilliant low-light performance. Seen alongside the 24mm f/1.4 and 85mm f/1.4 lenses announced recently, this new lens underlines Nikon’s ongoing drive to deliver the ultimate range of optics for photographers.”

Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was amongst the first to view the new AF-S NIKKOR 35mm f/1.4G. He said: “The 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

Light Command
The AF-S NIKKOR 35mm f/1.4G has been developed to deliver stunning images in all situations. An entirely new optical design with ten elements in seven groups (including one aspherical glass element) and a rounded, nine-blade diaphragm enables the photographer to make full use of the shallow depth of field that f/1.4 aperture lenses offer. Crystal sharp detail with super smooth bokeh separation sets your subject in the spotlight and offers a different look from images taken with the professional f/2.8 zoom lenses.

Night Photography
The optical construction incorporates Nano Crystal Coat and minimises reflections and sagittal blur, which means this lens renders point light sources and shadows with natural clarity, ideal for night scenes and astrophotography.  The fast aperture also provides a bright viewfinder and is great for exploring the creative potential that the shallow depth of field can bring to the work of fine-art photographers and photojournalists.

Streetwise
The AF-S NIKKOR 35mm f/1.4G is built to work as hard as you do and is a robust and reliable performer wherever your photography might take you. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. It operates with smooth gearing and has a broad focus ring for fine manual focus accuracy down to the minimum focusing distance of 30cm. The tough magnesium construction features subtle grooves to assist a left-hand grip as well as rubber mount and switch sealing to deter dust and moisture. Weighing in at a solid 600g, it is designed to balance well with FX format DSLRs such as the D700 and D3 series.

The lens is supplied with a HB-59 hood, and a soft pouch.

Soft Pouch

HB-59 Lens Hood

Read more @ dpreview

Nikon D3100 – Promotional Video

Nikon D3100

Nikon has unveiled the D3100, its latest entry-level offering and its first DSLR that can record full 1080p HD videos. Successor to the popular D3000, it is built around a 14.2 CMOS sensor and a 3 inch LCD. As well as movies it gains Live View shooting, a wider ISO range ( 100-3200 expandable to 12800) and a host of small revisions. The camera will be available soon at a retail price of £579.99 / €599 with the 18-55mm VR lens. We’ve been given access to a pre-production version of the camera which we’ve used to prepare a hands-on preview, looking at the changes Nikon has made to its best-selling DSLR.

THE NEW NIKON D3100 GUIDES YOU TO BEAUTIFUL PICTURES AND FULL HD MOVIES

Nikon introduces the D3100, the most easy-to-use D-SLR to date, with full High Definition (HD) video.

Jordi Brinkman, Product Manager for Nikon Europe, says: “The D3100 is the successor to Europe’s best selling D-SLR*1, the D3000, offering 14.2 megapixels, full HD movie, Live View with new AF modes and improved ergonomics. It also has the popular Guide Mode as seen on the D3000, which now shows you sample images of what you can achieve with certain settings, for example if you change the shutter speed or aperture. This is the ideal camera for families who want to capture all the important moments in perfect quality, without worrying about settings.”

Pure and simple D-SLR for the family
The D3100 is designed for newcomers to D-SLR photography, especially young families who want to take beautiful pictures without worrying about complicated functionality. A range of automatic settings means the camera is doing all the hard work much like on a compact camera: Live View with Scene Auto Selector selects the mode that matches your shooting situation; Scene Recognition delivers sharply defined images by analyzing the scene and optimizing the camera settings immediately before the shutter is released; and Guide Mode will take you step-by-step through the process of how to get the picture you want.

The 11-point autofocus system will make sure everything is in focus and ensures razor-sharp images to capture even the most fleeting of expressions or movements. Additionally, the bright viewfinder means you can see and focus precisely on the image you want to capture, quickly and easily. Live View with Scene Auto Selector is an intuitive and familiar way of taking pictures, useful for those who have only used a compact camera, and makes it easy to compose images using the LCD monitor. Scene Auto Selector will select the best mode for the scene and subject you want to capture, and Fulltime servo AF (AF-F) mode keeps subjects in focus without the need to press the shutter release button. Live View will also recognise as many as 35 faces at a time and even if people in the frame move, the camera will continue tracking and focusing on them.

Stunning pictures in every situation
The 14.2 megapixel CMOS image sensor, new powerful EXPEED 2 processing engine and a wide range of NIKKOR*2 lenses deliver excellent pictures with amazing detail wherever you are and whatever you are doing. It has ISO 100-3200 sensitivity, with the versatility of effectively boosting ISO up to 12800. This significantly reduces the risk of blurred images when taking pictures of the most energetic children or an evening barbeque with all the family.

Full HD movies for all the family
Using the easy-access movie record button you can instantly switch to video mode on the D3100, and the D-Movie function allows you to record stunning HD movie clips with sound. The camera’s large image sensor and high ISO sensitivity offers exceptional image quality, and the wide variety of NIKKOR lenses can be used to create cinematic effects. You can also make simple edits of your clips in-camera by deleting scenes or save specific frames as still images – nothing will be missed for the family photo album. The D3100 is also HDMI compatible so you can connect your camera to an HD television to view your movies in full HD from your sofa.

The Guide to great photos
For the newcomer to D-SLRs, the intelligent, improved Guide Mode, as seen on the D3000, gives you step-by-step instructions of how to change the camera settings. This means you not only get the picture you want but it helps you to understand how it was achieved so you can develop your photography skills. You can even view sample images of what you can expect from each setting, for example if you change the aperture or shutter speed settings.

Don’t miss a moment
The D3100 is the essential item for every family event or day out. The camera’s comprehensive technologies and tough exterior will keep up with any outing, whatever you’re doing. Its compact size and lightweight body make the D3100 easy to pack and carry around for all those unmissable moments.

Key features:

  • DX-format, 14.2 megapixel CMOS image sensor: The high pixel sensor will give you outstanding colour and detail in pictures and movies you’ll want to see again and again
  • New EXPEED 2 image processing engine: Provides enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED 2 maximises CMOS sensor performance for clear, lifelike images that exhibit vivid colours, reduced noise and smooth tonal gradations for outstanding photos and movies
  • High ISO (100-3200) sensitivity: Extendable up to 12800: Indoor shots or fast-moving children need never be blurry or dull again, even without a flash
  • Guide Mode: Simply the easiest way to learn how to get great pictures, without having to read the manual
  • D-Movie – full HD (1920 x 1080) at 24fps movie clips: Record beautiful HD movie clips with sound and achieve exceptional image quality with high ISO sensitivity. NIKKOR lenses can be used for cinematic effects and simple edits can be made in-camera. In addition, HDMI connectivity means you can watch your HD movies on an HD television
  • Live View with new AF-F mode and Scene Auto Selector: The new Live View provides an intuitive and familiar way of taking pictures and it includes a Scene Auto Selector, which automatically selects the best mode to match the scene. The AF-F mode keeps subjects in focus without the need to press the shutter release button
  • 7.5 cm (3-inch) monitor: A great platform on which to share your beautiful images and movies with friends and family
  • 11-point autofocus system: The quick and accurate autofocus ensures everything is in focus so you get the sharpest image
  • Active D-Lighting: Bright sunshine need never wash out detail again. The balance of light and shade can be preserved forever
  • Picture control: Lets you set the look and mood of your images before you shoot. You can choose from six settings: Standard, Vivid, Neutral, Monochrome, Portrait and Landscape
  • In-camera image and movie editing: Why wait for a PC? Retouching, filter effects and red-eye correction can be achieved in the palm of your hand
  • Compact, light and durable: It’s the smallest and lightest Nikon D-SLR yet so you can sling it over your shoulder, ready for any picture or movie moment. Also, with improved ergonomics, you’ll now have direct access to shutter release, Live View and movie modes.
  • Dual Integrated Dust Reduction System: Image Sensor Cleaning and Airflow Control systems keep dust away from the camera’s image sensor for clear, spot-free images
  • New software, ViewNX2 will be bundled with the D3100: It inherits the basic operations of ViewNX whilst providing much enhanced operability, including a refined GUI, and a range of easy-to-use features allowing you to edit photos as well as movie.

*1 Source: GFK, D3000 best selling D-SLR in Europe first half year 2010.
*2 The D3100 is exclusively designed for use with NIKKOR AF-S and AF-I lenses that are equipped with an autofocus motor

Read more @ dpreview or visit Nikon site

Nikon launches 85mm f/1.4G prime lens

Nikon has released a fast aperture medium telephoto lens in the shape of the AF-S Nikkor 85mm f/1.4G. Featuring a completely new optical design and a built-in Silent Wave focus motor, it also includes Nikon’s top-end goodies including a 9-bladed diaphragm, Nano Crystal coating for the reduction of flare, a magnesium alloy body shell and weathersealing. Availability will be from 2nd September 2010, at a recommended price of £1499.99 / €1549.

AF-S NIKKOR 85mm f/1.4G

Nikon UK today announces a new fast aperture medium-telephoto lens – the AF-S NIKKOR 85mm f/1.4G. This lens supersedes the highly acclaimed AF NIKKOR 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer. This lens continues the rich legacy of NIKKOR 85mm optics and reflects Nikon’s continuing dedication to optical innovation.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The new AF-S NIKKOR 85mm f/1.4G takes portraiture to another level. Lenses like this encapsulate what the NIKKOR brand stands for: amazing contrast and resolution, with unique bokeh qualities.” He added: “We think it will set a new benchmark for stills photographers as well as the growing army of videographers using D-SLRs like the D3S.”

Bokeh Master
The AF-S NIKKOR 85mm f/1.4G is designed to be the ultimate optic for professional portraiture. The fast f/1.4 aperture provides excellent subject-background separation, whilst the rounded nine-blade diaphragm renders stunning bokeh with smooth out of focus areas.

Leading Light
The AF-S NIKKOR 85mm f/1.4G features a newly-developed optical system with 10 elements in 9 groups and incorporates Nikon’s exclusive anti-reflection Nano Crystal coat, drastically reducing ghosting and flare to deliver rich, high contrast images even under the most testing lighting conditions.

Smooth Operator
The AF-S NIKKOR 85mm f/1.4G features a dedicated Silent Wave Motor (SWM) to ensure quiet and accurate focusing. The gearing mechanism has been refined to offer extremely smooth operation when using Manual focus.

Tough Customer
As you would expect, the lens has the tough NIKKOR magnesium body and sealing against moisture and dust to continue working in the toughest of shooting conditions. Weighing in at 595g, it balances well on Nikon’s advanced and professional D-SLRs like the D700 and D3 series cameras.

The lens is supplied with a hood HB-55 and a soft pouch.

Soft Pouch

HB-55 Lens Hood

Read more @ dpreview

Nikon introduces 24-120mm F4 G ED VR lens

Nikon has announced the AF-S Nikkor 24-120mm f/4G ED VR, a general-purpose zoom for full frame cameras. This lens covers a useful wideangle to telephoto range with a fixed F4 maximum aperture and features Nikon’s latest VR II stabilisation system. This promises shake-free hand-held shooting at shutter speeds four stops slower than would usually possible, with both ‘Normal’ and ‘Active’ modes. Also on the menu are Nano Crystal coating, a 9-bladed diaphragm, and a degree of environmental sealing. The lens will be available from 22nd September 2010 at a price of £1049.99 / €1099.

AF-S NIKKOR 24-120mm f/4G ED VR

Nikon UK is pleased to announce the release of the AF-S NIKKOR 24-120mm f/4G ED VR, a brand new 5x zoom lens for FX format D-SLR photographers. The 24-120mm focal length continues to be a unique proposition in the NIKKOR lens range and the new version features a fixed f/4 aperture throughout the zoom range. It incorporates Nano Crystal coat and Nikon’s second generation VRII system.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 24-120mm f/4G ED VR lens offers excellent value and performance in a compact package for adventurous photographers everywhere. It is the second f/4 aperture VR zoom lens introduced this year that broadens the options for Nikon photographers.”

Fixed Flexibility
The AF-S NIKKOR 24-120mm f/4G ED VR covers a NIKKOR exclusive zoom range of 24mm to 120mm, ideal for events and travel photography. The fixed f/4 aperture ensures consistent exposure settings across the zoom range; whatever the subject, from expansive landscapes to isolating portraits, the AF-S NIKKOR 24-120mm f/4G ED VR does it with ease.

Hold Still
The AF-S NIKKOR 24-120mm f/4G ED VR is equipped with Nikon’s second generation Vibration Reduction system (VR II) that offers compensation for camera movement the equivalent to a shutter speed of approximately four stops faster and couples well with the f/4 fixed aperture under low light conditions. The system incorporates two modes: Normal for general handheld shooting and Active to compensate for the mechanical vibration frequencies caused by planes and moving vehicles.

Brilliant quality across the zoom range
The complex optical design uses Nano Crystal coat, two ED glass elements and no less than three aspherical lens elements to maintain bright, high contrast images under a wide variety of light conditions. Ghosting, flare and aberrations are minimised whilst the nine bladed diaphragm generates subtle bokeh effect in out of focus areas.

Smooth performer
The Silent Wave Motor (SWM) was specifically developed for the unique characteristics of this lens. It offers very discreet autofocus performance with instant Manual override possible in M/A mode. The zoom gearing and switch placement has been carefully designed for intuitive (blind) operation when looking through the viewfinder. The lens balances well with D-SLRs like the D700 and the barrel features a subtle indentation to assist grip when in use.

Built to move
The large zoom range is achieved in a very compact and tough construction, ideal for the adventure and travel photographer. Through extensive use of magnesium and Super Engineering Plastic components the lens is built to handle the knocks of everyday use, and rubber sealing around switches and lens mount mean moist or dusty conditions are not a problem.

The AF-S NIKKOR 24-120mm f/4G ED VR takes the ‘standard zoom’ concept to another level to meet the demands of today’s high resolution FX format D-SLRs while maintaining excellent price/performance ratio.

The lens is supplied with a dedicated hood HB-53 and a soft pouch.

Soft Pouch

HB-53 Lens Hood

Read more @ dpreview

Nikon launches 55-300mm F4.5-5.6 G ED VR lens

Nikon has launched an extended-range telephoto zoom for DX users: the AF-S DX Nikkor 55-300mm f/4.5-5.6G ED VR. Offering an 85-450mm-equivalent range and VR II image stabilisation technology, it’s designed as an accompaniment to the 18-55mm kit lens. It includes a Silent Wave motor for quiet focusing, and will be available from 2nd September 2010 at a price of £369.99 / €379.

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR

Nikon UK today announces a new super telephoto zoom lens – the AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR. With a focal length ranging from 55mm to 300mm (equivalent to 82.5mm to 450mm on DX format D-SLRs) it enables the user to really get up close and personal with distant subjects.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe BV, says: “The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR is a really useful and economical second lens alongside today’s standard 18-55mm kit lenses, enabling coverage of all subjects both near and far. The compact dimensions and lightweight construction make it an ideal choice for the compact D-SLR customer.”

Go further for less
The 5.5 times zoom ratio offers flexibility by drastically extending the telephoto reach. With 300mm (450mm equivalent on DX format cameras when compared to 35mm format) at the telephoto end, this lens leads the way in affordable and portable telephoto photography, ideal for family sport events and holidays.

Hold Steady
Incorporating the latest VR II (second generation Vibration Reduction) technology, the lens delivers sharper images when the camera is hand-held. This is especially useful when using slower shutter speeds at longer focal lengths, or when shooting in low light.

Keep Quiet
The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR incorporates Nikon’s SWM (Silent Wave Motor). This ensures that the autofocus is fast and quiet so you don’t miss that crucial moment, nor draw attention to yourself in more private settings.

The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR incorporates high quality ED and new HRI (High Refractive Index) glass elements to help deliver crisp images, even under harsh lighting conditions. The lens has a weather sealed mount, which prevents moisture and dust infiltrating the lens or camera sensor.

Ready for adventure, the AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR is an affordable and compact lens that will be a welcome addition to any camera bag. The lens is supplied with HB-57 lens hood to prevent flare in strong light and a lens pouch for safe storage and transportation. The lens will also be available in zoom kits with Nikon’s popular D-SLR range.

Soft Pounch

HB-57 Lens Hood

Read more @ dpreview

Nikon releases 28-300mm F3.5-5.36 G ED VR lens

Nikon’s salvo of lens releases is rounded off by the AF-S Nikkor 28-300mm f/3.5-5.6G ED VR. Designed to provide FX format users with an equivalent of the company’s popular 18-200mm for DX, this superzoom includes two-mode image stabilisation to the latest VR II specification, a close focus distance of 50cm and a zoom lock switch. It will be available from 2nd September for £869.99 / €899.

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR

Nikon UK is pleased to announce the introduction of the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR with a totally new zoom range to the NIKKOR line-up. Featuring almost 11x zoom ratio from 28mm to 300mm this versatile optic brings new levels of flexibility to FX format DSLR users.

Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: “We are really excited about this new, all-round lens in the NIKKOR range. The DX format 18-200mm proved to be a massive success, and we are happy to introduce FX format customers to the same advantages this lens can offer.”

Extended 10.7x Zoom Ratio
The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR’s huge 10.7 zoom ratio makes it the ultimate ‘walkabout’ lens. With an impressive 28-300mm focal range it is set to become a very popular all-rounder for those seeking ultimate coverage from a single lens, useful when travelling light, or working from a fixed position. The flexible aperture range keeps the lens size and weight to a minimum while still providing attractive depth of field effects at the telephoto end.

Advanced Vibration Reduction system
Nikon’s exclusive second generation Vibration Reduction system (VRII) enables steady hand-held shooting at all focal lengths with two modes: Normal and Active. The optical VR system also stabilises the viewfinder image, enabling more accurate autofocus acquisition and framing, especially at the longer focal lengths of the 300mm zoom range, where lighter weight lenses can increase the risk of unwanted camera shake.

State of the art optical construction
The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR features two ED and three aspherical elements to effectively manage the risk of aberrations that can occur with super-zoom lenses. The lens can focus as close as 50cm at all focal lengths for added flexibility.

Fast Handling
The Silent Wave Motor (SWM) was designed specifically to deliver quiet and accurate AF operation across the extended zoom range with intuitive manual override. A zoom lock switch prevents ‘zoom creep’ (the lens moving under its own weight when tilted during transportation) and maintains compact dimensions when not in use. The lens construction features extensive use of magnesium for durability and provides well-balanced handling.

Complete with dedicated HB-50 hood and soft pouch, the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR weighs in at an economical 800g.

Soft Pouch

HB-50 Lens Hood

Read more @ dpreview

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